We are here to help industries in which human errors come with a great human cost.
Our mission is to bring the science of human error to industries in which employees are at risk of experiencing serious incidents and accidents. Our goal is to reduce human-related errors and promote peak performance.
Although there have been many technological and procedural advancements that have reduced the risk of incidents and catastrophic accidents across many industries, human-related errors continue to occur. In many cases, these accidents are a result of the limits of human perception, attention and memory. The limitations of human attention seem to be particularly relevant, as what we attend to determines what we consciously perceive and what we can later remember. As a result, our focus has been to investigate and reduce human attention-related errors, and optimize attention performance.
We work from the comprehensive perspective that attention performance depends on three interrelated factors: a person's mind, his or her body, and the environment. Indeed, the basic cognitive mechanisms of attention are part of the mind, these mechanisms are influenced by the state of the body (e.g., nutrition and exercise) and they are affected by distractions and the level of stimulation in the environment. We refer to these three interrelated components as the Attention Performance Trinity.
